Corporate & advertising

Business unit of the Izen Group where we lead the relationship with brands and involve them in audiovisual projects, providing our experience and track record in the creative use of media and in the creation of multiplatform content for large groups and brands.

With more than thirty years of experience in the advertising industry in both national groups (Antena 3, Forta) and international ones (IPG, WPP) and with a transmedia vision of the business, Álvaro Bermúdez de Castro leads the commercial and marketing department of the iZen Group.

Our objective is to help companies and brands get involved in the audiovisual world and communicate in a creative and innovative way compared to the traditional way, focusing on innovation, creativity, content generation, production and distribution. We explore Branded Entertainment supporting brands in both the production, distribution and financing of content.

We manage the creation of content and formats for advertisers, as well as their communication strategy, media plans, distribution and analysis of results; We help with the strategy and activation of sponsorships, sponsorship, integrations and scripting of brands in our own media content, in addition to the development of licensed products and merchandising, marketing in physical and digital points of sale.